Last updated: 8 October 2026
This policy explains how Synova AV collects, uses and protects your personal information when you visit our website, contact us, or become a customer.
Who we are
Synova AV is the trading name of Synova Innovated Systems Ltd, a company registered in England and Wales (company number 17118440). Our registered office is 125 Main Street, Garforth, Leeds, West Yorkshire LS25 1AF.
We are the data controller for the personal information described in this policy. If you have any questions, contact us at hello@synova-av.co.uk or call 0113 287 5150.
The information we collect
- Contact details – your name, email address, phone number and address, when you fill in our enquiry form, email, call or message us.
- Project information – details about your home and what you would like us to do, including measurements, notes and photographs we take during a site survey.
- Quotes, bookings and payments – the quotes and invoices we prepare for you, appointment dates, and a record of payments (we do not store your card details).
- Messages – emails, text messages and WhatsApp messages between you and us, and whether our messages were delivered.
- Website usage – basic information such as the pages you visit and how you found us, collected using cookies (see below).
How we use your information
- To reply to your enquiry and give you a quote.
- To plan, book and carry out your installation, and to look after you afterwards (aftercare and support).
- To send you messages you would expect from us: booking confirmations, appointment reminders, your quote, invoices and receipts. We may send these by email, text message (SMS) or WhatsApp.
- To keep our business and accounting records, and to meet our legal obligations.
- To understand how our website and advertising are performing.
We will never sell your information, and we do not send marketing messages unless you have asked us to.
Our legal basis
Under UK data protection law (UK GDPR and the Data Protection Act 2018) we use your information because it is needed to provide a quote or carry out a contract with you, because we have a legal obligation (for example, keeping accounting records), or because it is in our legitimate interests to run our business and improve our service. Where we rely on your consent (for example, for non-essential cookies), you can withdraw it at any time.
WhatsApp and text messages
If you give us your mobile number, we may send you booking confirmations, appointment reminders and your quote by WhatsApp from our business number 07810 771255, or by text message from “SynovaAV”. These are service messages about your own project. WhatsApp messages are sent using Meta’s WhatsApp Business Platform, and text messages using The SMS Works. To stop receiving them, just tell us by phone, email or WhatsApp.
Who we share your information with
We only share your information with trusted service providers who help us run our business, and only as much as they need:
- QuickBooks (Intuit) – quotes, invoices and accounts
- Our customer management system, hosted by Supabase and Vercel
- Our email provider, and The SMS Works (text messages)
- Meta Platforms (WhatsApp Business Platform)
- Google (website analytics and advertising)
- Payment providers, when you pay a deposit or invoice online
- Trusted suppliers and subcontractors, where needed to deliver your project (for example, delivery details)
Some of these providers may process data outside the UK. Where they do, they use appropriate safeguards such as the UK International Data Transfer Agreement or standard contractual clauses.
We may also share information if the law requires it.
Cookies
Our website uses cookies, including Google tags, to measure visits and the performance of our advertising. You can block or delete cookies in your browser settings. Doing so will not stop the website working.
How long we keep your information
We keep enquiry details for up to 2 years if you don’t go ahead with a project. For customers, we keep project and accounting records for 6 years after the end of the financial year they relate to, as required for tax purposes. Message delivery records are kept for up to 2 years.
Your rights
You have the right to ask for a copy of the information we hold about you, to have it corrected, to have it deleted, to object to or restrict how we use it, and to have it transferred to you or someone else. To make a request, contact hello@synova-av.co.uk. We will reply within one month.
How to ask us to delete your data
To have your personal data deleted, including any WhatsApp or text message records, email hello@synova-av.co.uk with the subject “Delete my data”, or message us on WhatsApp on 07810 771255. Tell us your name and the phone number or email address you used with us. We will confirm by email once your data has been deleted, within one month. The only exception is information we must keep by law, such as invoices.
Complaints
If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page.